REASON 1 : You have a limited amount of TEM (Time, Energy, Money). There are hundreds of (if not a thousand) things that go into starting a new business and if you’re not sure which ones are important you’ll spend far too much TEM working on the things that aren’t important. Every minute you spend doing worthless tasks are precious minutes you could be spending building something amazing!

REASON 2 : The Seven Ps are Proper, Prior, Planning, Prevents, Piss, Poor, Performance. One problem many founders face is the steps they’re following are out of order. All too often founders spend thousands of dollars hiring designers and developers before ever validating product market fit. And if you’re a technical founder your go-to first step is “develop the product.” Unless you’re just doing it for fun, might I suggest determining if your product is the right thing to build. In both cases, the PFJ puts the steps in order to reduce as much waste as possible.

REASON 3 : Have you ever built a startup before? Some of you will quickly say, “Nope, never done this before…I’d really love some help!” Others might say, “Well I run a successful [insert other type of business here] so there’s no reason I can’t also become the next unicorn tech founder.” Regardless of the amount of upper education you have, the reality is that without practice anything is hard at first. You had to fall off your bike a few times before you could ride it. The PFJ is just a digital version of training wheels.

REASON 4 : Practically speaking you’re going to spend anywhere from $10k – $250k to a minimum viable product off the ground. I’ve worked with companies that have spent over $400,000 only to find out their MVP wasn’t worth the code it was written in – then they started over from scratch. It’s at that point when sunk costs become increasingly difficult to walk away from. So let me help you reduce the chances of that happening. I’d much rather see you spend a little money now and save a lot of pain, heartache, and maybe your life’s savings, in the future.

If you think enrolling in the Product Founder’s Journey program is going to be like reading yet another book on how to build a startup then I’d like to take a moment to reset your expectations. One of the main challenges when you’re first starting out is determining what’s important and what’s not. I guarantee you you’ll spend more time reading about “how” to build a startup than actually doing the work if you’re just browsing the blogosphere. So that’s what I’m here for. Every one of the lessons, assignments, and templates I’ve included in the course have been collected and prioritized over the 20+ years I’ve been building businesses and consulting with entrepreneurs and business owners. I’ve removed the fluff and only given you the essentials of what you’ll need to get your product off the ground. I’ve personally used every tactic and template that’s included in the course and now I’m passing them on to you in hopes that you won’t waste as much time or make as many mistakes as I did. So without further ado here’s what you’re in for…

While I can’t guarantee you’ll get the amazing results (or any results, really) – anyone promising success in the startup world should be avoided. It’s just not possible to make guarantees because there are simply too many factors at play. But all of the strategies I share in The Product Founder’s Journey have helped founders and intrapreneurs turn their side project into a successful startups. If they’re not useful I didn’t include them in the course.

Many of the companies I’ve consulted with had a product ready and waiting for growth but were unsure how to scale and move beyond their current way of thinking. One of my favorite quotes from Albert Einstein is, “We can’t solve problems by using the kind of thinking we used when we created them.” I call this “founder syndrome” and it shows up when what you’ve been doing is no longer working. That’s when a new perspective is needed to blow up the log jam. If you have a product today but it isn’t growing or progressing the way you think it could, it’s possible you have a shaky foundation or are missing pieces in your strategy. Let the Product Founder’s Journey give you a new perspective and fill in those gaps.

When first-time founders read my book, there’s a 50/50 shot they’ll either say, “YES…let’s do this!” or “oh hell no…this is way work than I expected.” And honestly, that’s the goal. So if you haven’t taken time to read the book yet do that first. Once you have an understanding of what’s to come, if you’re still interested in embarking on of the most exciting (and potentially challenging) journeys of your life then let’s get started.

OPTION #1 – Do nothing. Obviously, this isn’t going to produce any more results than you’re getting today and it might cost you a load more time and money. But you’re only going to know this when it’s too late. In any case, it’s still very much an option.

OPTION #2 – Trial and error. This is a totally valid option. You can take the concepts I showed you in the last three videos, read the PFJ Framework eBook and muddle your way through lessons I laid out above with the DIY route. I’m 100% sure that if you spend a few hundred hours per week reading and researching –  and a few thousand dollars hiring people to help you figure out what works (like I and many others have done before you), you’ll get some results. Just know there is a quicker and easier way and if you don’t think your time is valuable then this course probably isn’t for you anyway.

OPTION #3 – My favorite option: use the PFJ : Coreto go from Idea to MVP in 90 days or less. Forget about wasting time and money on tactics and strategies that don’t work. I’ve done most of the complicated and confusing work for you. But don’t be fooled, this course isn’t magic. By making this leap you’re committing to doing a lot of work. It just depends on if you want to wander around aimlessly in the dark or use a proven road map to get to your destination using the most efficient route possible.